Take Flight: Market & Grow

Join us for Take Flight: Market & Grow, a marketing fundamentals workshop designed to empower small business owners with the tools and knowledge to elevate their brand. Sponsored by Amegy Bank, this workshop is crafted to guide you through essential marketing concepts that will help your business reach new heights.

In this interactive session, you’ll learn:

• What Marketing Really Means: Dispel common myths and misconceptions, discovering what marketing is—and isn’t.

• The Power of Storytelling: Unlock the fundamentals of storytelling and understand how it can transform your brand, connect with your audience, and boost your marketing efforts.

• Core Marketing Principles: Walk away with the essential strategies and tactics every small business owner needs to build a brand and attract the right customers.

Interactive Experience

To make this experience as hands-on as it is insightful, we’re planning engaging activities such as:

1. Story Map Exercise: Attendees will create a mini story map to identify their unique brand story, an essential foundation for their marketing message.

2. Brand Persona Breakout: In small groups, explore your target audience by crafting a quick brand persona, sharing insights with the room.

3. Feedback in Action: Get real-time feedback on a mini marketing pitch, giving you fresh perspectives and actionable advice.

This workshop is open to Amegy Bank’s small business customers, their invited guests, and the public. Whether you're new to marketing or looking to refine your brand message, Take Flight: Market & Grow will equip you with the confidence and clarity to grow your business.